With just a little advanced marketing, you can get paid year-round AND have more satisfied clients.
By Frank Stitely
The Relentless CPA
When I’m frustrated, here’s how I explain the importance to clients of letting us work our process:
“When you get your car repaired, you don’t look over the mechanic’s shoulder and tell him which wrench to use. The same principle applies to us. If you knew the best ways to prepare tax returns, you should become our competitor.”
MORE: Train Now Before It Costs You Down the Road | Keep Clients from “Balance Due” Shock | It’s OK to Say No to Clients (Even the Large Ones) | You Train Your Clients, Whether You Mean To or Not | Business Owners Face One of Three Exits | How Small Firms Can Win the Talent Wars | Do You Know Your Turnaround Time?
Exclusively for PRO Members. Log in here or upgrade to PRO today.
Let’s be perfectly honest with each other.
There’s a reason you aren’t actively training clients to allow you to work efficiently. You’re afraid that you’ll lose clients.
TO READ THE FULL ARTICLE
