Can Big Data Spot Financial Fraud?

woman leaning toward desktop computer screen

Google searches give auditors a glimpse of true sales.

By CPA Trendlines Research

Google Trends is a free service at the world’s most widely used search engine. In an instant, users can see how often a keyword has been the target of a search.

MORE: Will Unclogging the Accounting Pro Pipeline Kill Mobility? | Accountants Cozy Up to Clients with CAS | CPAs Culling Clients for Better Work-Life Balance | Women-Owned Businesses Upbeat but Need Help | Accountants to the Rescue as Startups Struggle | Looking for Recent Grads? Good Luck
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

When that keyword is a product, the searches tend to reveal something about sales.

And that should be of interest to auditors.