Today’s Bissett Bullet: “If a prospective client objects to something in our proposal, that’s exciting. Objections show that they care and are considering using us.”
By Martin Bissett
Let’s redefine terms. Let’s say that an objection being raised is actually better phrased as a concern being raised, and that we are in the business of resolving concerns to the satisfaction of the potential client.
When viewed in those terms, objections do not seem so scary. We can return to the true job of talking with another professional (in the form of our prospective client) to reach an agreement as to whether we should work together or not.
Today’s To-Do:
Today in your mental vocabulary replace the word “objection” with the word “concern” and remember that your task is to resolve concerns to the satisfaction of all parties whenever you are talking to prospective clients.
See more Bissett Bullets here
Grow Your Firm in Daily Bite-Sized Steps on a Budget
- Do you want to grow your firm into the practice you want?
- Are you suffering from overwhelm and don’t know where to start?
- Do you need proven and practical advice but time and resource is in short supply?
- Do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
Introducing Never Mind the Bullets
Introducing “Never Mind The Bullets,” an easy digital digest of the book of the same name written by Martin Bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
What’s Included in “Never Mind the Bullets” Digital?
With a “To Do” for each day of the year, the topics covered by Martin’s daily teachings are:
- Proof Creating
- Proactivity Mindset
- Pipeline Building
- Pricing Process
- Progress Making
- Profitability Increase
- Personal Brand Establishing
- Purpose Articulation
For 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “To Do” for every day of the year.
In addition to the “Never Mind the Bullets” daily email, you will receive the following:
- A monthly digest email that will give you tips for your practice and accounting practice insights and
- Bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
What You Will Learn
You will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from Martin’s 25-year career working with over 1800 accounting firms from around the world.
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