Today’s Bissett Bullet: “Strategic partners and influencers are often easily forgotten unless you want something from them. If you need a referral or a brand lift, they’re your best friend, but be honest with yourself for a moment. Between such occasions, how often do you reach out to them?”
By Martin Bissett
They are human too. They may have families too and they’re not immune to struggle or the pressures of everyday life. Picking up the phone to check on them when you don’t need anything in return builds loyalty, strengthens relationships and ensures that they’re even more predisposed to offering you new opportunities and new referrals than they were previously.
Today’s To-Do:
Make this a regular to-do. Add checking in with strategic partners to your calendar at regular intervals.
See more Bissett Bullets here



