Today’s Bissett Bullet: “Which three words would you use to describe your firm and the work you do for clients? If you struggle to give an immediate and instinctive answer, then this would suggest an onward problem in articulating it to clients.”
By Martin Bissett
Why not ask for this input from existing clients? Asking clients what it is you do for them in terms of outcomes will enable you to understand their perception of the firm and what they might say to a potential referral.
This also provides insight into what they value about the service you provide, which is a critical retention tool, especially if they are themselves what you would consider to be your ideal client. Their story and how you’ve helped them can then be leveraged within your marketing messaging to help you attract more Grade A clients.
Today’s To-Do:
Pick up the phone to a Grade A client. Ask them how they would describe you in three words to a fellow business owner and find out which they feel is the most valuable outcome you have achieved for them.
See more Bissett Bullets here
Grow Your Firm in Daily Bite-Sized Steps on a Budget
- Do you want to grow your firm into the practice you want?
- Are you suffering from overwhelm and don’t know where to start?
- Do you need proven and practical advice but time and resource is in short supply?
- Do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
Introducing Never Mind the Bullets
Introducing “Never Mind The Bullets,” an easy digital digest of the book of the same name written by Martin Bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
What’s Included in “Never Mind the Bullets” Digital?
With a “To Do” for each day of the year, the topics covered by Martin’s daily teachings are:
- Proof Creating
- Proactivity Mindset
- Pipeline Building
- Pricing Process
- Progress Making
- Profitability Increase
- Personal Brand Establishing
- Purpose Articulation
For 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “To Do” for every day of the year.
In addition to the “Never Mind the Bullets” daily email, you will receive the following:
- A monthly digest email that will give you tips for your practice and accounting practice insights and
- Bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
What You Will Learn
You will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from Martin’s 25-year career working with over 1800 accounting firms from around the world.
One Price, All The Content: Choose the Monthly or Annual Plan
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