Today’s Bissett Bullet: “Which three words would you use to describe your firm and the work you do for clients? If you struggle to give an immediate and instinctive answer, then this would suggest an onward problem in articulating it to clients.”
By Martin Bissett
Why not ask for this input from existing clients? Asking clients what it is you do for them in terms of outcomes will enable you to understand their perception of the firm and what they might say to a potential referral.
This also provides insight into what they value about the service you provide, which is a critical retention tool, especially if they are themselves what you would consider to be your ideal client. Their story and how you’ve helped them can then be leveraged within your marketing messaging to help you attract more Grade A clients.
Today’s To-Do:
Pick up the phone to a Grade A client. Ask them how they would describe you in three words to a fellow business owner and find out which they feel is the most valuable outcome you have achieved for them.
See more Bissett Bullets here
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