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The CPA PE Playbook: Private Equity 2026 Outlook & Strategy Guide

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The Definitive Guide to Private Equity’s Transformation of the CPA Profession

The Definitive Guide to Private Equity’s Transformation of the CPA Profession.

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By CPA Trendlines Research

The accounting profession is changing faster than at any time in its modern history—and private equity is driving the shift. More than $30 billion in new capital has entered CPA firms since 2020, igniting a powerful wave of consolidation, modernization, and strategic reinvention. Firms that once relied on incremental growth and traditional partnership structures are now operating as high-performance platforms built for scale, technology adoption, and national reach.

The CPA PE Playbook is the most comprehensive analysis available today on this historic transformation.

If you want to know where the profession is heading, how PE-backed firms are competing, and what it will take to thrive in the next decade, this is the report you need.


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Bissett Bullet: Why Do You Do What You Do?

Today’s Bissett Bullet: “In accounting, our impact on businesses, lives and futures is substantial. We need to pull people into that knowledge to attract them.”

By Martin Bissett

If I were to visit your website today, how many stories would I find about how you helped businesses? Really? That many? That’s what I thought. We need to communicate the “why” of what we do far more than the “what” of what we do.

Today’s To-Do:

Take a look at your website today. How many client stories can be found on it? For many firms this is zero. Look to improve that by one, today.

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Five Platforms, 112 Deals, and the Gravitational Pull of PE in Accounting

CPA Trendlines Deal Tracker: Mega-aggregators dominate March money flow.

person on roof wielding fire hose spewing out paper currencyCold, hard facts: Of the 400 verified transactions logged in the CPA Trendlines PE-CPA Deal Tracker™ since 2016, a verifiable 112 — 28 percent — are concentrated in just five platforms

With 180 deals in 2025 and more than 70 so far in 2026, CPA Trendlines projects a total of 360 deals by the end of the year

By CPA Trendlines Research

The frantic pace of deal-making in March has officially transitioned the accounting industry from a “consolidation phase” into a “platform war.”

As the first quarter concludes, the narrative is no longer just about who is buying whom, but about which investment philosophy—and which technology stack—will dominate the next decade.

The conventional narrative about private equity in accounting says capital is flooding in, the profession is democratizing, and every CPA firm in America can access institutional money for the first time.

MORE in Private EquityAlan Whitman Plants a Flag in the Private Equity LandscapeThe PE Takeover: Audit Problem? What Audit Problem?The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride |Why the Next Big CPA Firms Won’t Look Like CPA Firms

But the cold, hard data tells a different story. Of the 400 verified transactions logged in the CPA Trendlines PE-CPA Deal Tracker™ since 2016, a verifiable 112 — 28 percent — are concentrated in just five platforms: Crete Professionals Alliance, Ryan, Aprio, Sorren, and Ascend.

The ratio turns the democratization thesis on its head.

What looks like a broad revolution is, in the actual deal flow, a rapid gravitational implosion around a handful of mega-aggregators that are vacuuming up firms faster than the rest of the market combined.

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Five Trends in Tax Advisory

two seated businesspeople with glasses meet, window wall in background

How to continue providing value for clients.

By Jackie Meyer
The Balanced Millionaire: Advisor Edition

The tax advisory world is changing faster than ever before. When I first started my firm, technology played a limited role – mostly in the form of software that helped with basic data entry, compliance and tax returns. Today, however, we’re in the midst of a true revolution, driven by automation, artificial intelligence (AI), cloud computing and client expectations that are continually evolving.

MORE by Jackie Meyer
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The days of a compliance-focused practice being enough to keep you profitable are quickly disappearing. Compliance has been commoditized – clients see it as a cost to be minimized, rather than as a value-add service. If you want to remain competitive and thrive in the years to come, it’s essential to lead with advisory, embrace technology and position yourself as an indispensable partner in your clients’ financial success.
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The Sales Cycle and What You Need to Know

There are five steps and you can’t skip ahead.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

For a long time, the word “sales” was not an accepted word in accounting firms. Unfortunately, too many accountants associated sales work with some type of unprofessional and even unethical activity. Fortunately, those days are long gone.

MORE by August J. Aquila
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The word “sales” is not a four-letter word; it is a professional activity. People who sell make a promise of some future deliverable: “I will do this and this for you.” In turbulent times, selling is a skill that accountants must learn to be successful. Here is my definition of selling: “Selling is problem solving.” Nothing more and nothing less. It’s what you do every time you help a client with a problem. If you have been a successful new business developer, then you have been a successful salesperson.
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