Virtual Workshops Guide Clients through COVID

Help them focus their perspective.

By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice

Helping the wealthy think through where they are and what they can do is extremely powerful in establishing and strengthening relationships. It also expeditiously produces more business for accountants and other professionals.

MORE: Thought Leadership Is More Precious Than Ever | Four Ways to Leverage Your Referral Network | Four Qualities of the Wealthy | It’s All About Your Wealthy Clients
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We converted the Everyone Wins Process into a supportive workshop where the initial interaction can be conducted with a small group. It is also effective in one-on-one settings.
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Thought Leadership Is More Precious Than Ever

Businessman smiling and talking on phoneHelp your referral sources position themselves.

By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice

An approach you can use and one that can strongly differentiate you from your competitors is to add value that helps the professionals reach their goals and become more successful. Some of the more viable approaches involve helping them become thought leaders and providing them with turnkey business development solutions.

MORE: Four Ways to Leverage Your Referral Network | High-Net-Worth Business Development in Four Steps | 16 Questions to Set Your Practice Goals | Conviction + Process + Expertise = Your Next $5 Million
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Adding value with thought leadership: Becoming a thought leader is one way just about any professional can become significantly more successful.
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Four Ways to Leverage Your Referral Network

executive on phone in officeHow to get the best clients.

By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice

Most professionals, including accountants, get most of their client referrals from satisfied clients. The complication is that if you want to work with wealthier clients, the likely best way to source them is from other professionals they are currently engaging.

MORE: High-Net-Worth Business Development in Four Steps | 16 Questions to Set Your Practice Goals | Conviction + Process + Expertise = Your Next $5 Million
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If you aim to work with the ultrawealthy and even the super-rich, be aware that as you move up the wealth hierarchy, they are less and less inclined to refer you to other people. It is something of a Catch-22. In general, the better you are, the more the very wealthy are disinclined to share. That is, they are less likely to refer you to their financial peers. Also, if you are maximizing your wealthy client relationships, there is hesitancy by these clients to make referrals because of a strong preference for extreme confidentiality (if not secrecy).
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High-Net-Worth Business Development in Four Steps

Using the “Everyone Wins Process.”

By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice

When it comes to working with the wealthy, all your expertise and all your firm’s capabilities and all the other top-notch experts you can bring to the table are “givens.” Put another way … they are table stakes, and you must have table stakes to play. You absolutely need a top-of-the-line high-net-worth practice.

MORE: 16 Questions to Set Your Practice Goals | 6 Steps to Maximize Referrals | A High-Net-Worth Practice in Four Steps | How to Attract the Super-Rich
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As for your expertise, if you have a wealthy entrepreneur who wants to sell her business in a couple of years, there are some ways to mitigate capital gains and estate taxes. Tax mitigation could come from the use of selected trusts or establishment of an offshore pension plan. The fact that you can do all these things does not inherently differentiate you from another quality accountant and many other high-caliber professionals. It most likely will separate you from many possible competitors, but they are not really the competition.
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There Are 4 Types of Professionals

woman and man wearing masks, looking at laptopWhich one should you be?

By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice

Over the last decade with rising markets and the ranks of the wealthy swelling, it has certainly been possible to build a $5 million high-net-worth practice.

MORE: 16 Questions to Set Your Practice Goals | 6 Steps to Maximize Referrals | A High-Net-Worth Practice in Four Steps
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Even with soaring competition, using the very same approach as we are discussing, you could have consistently generated those kinds of revenues or better.

So, what is the difference today? The difference is COVID-19.
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