Here’s what you’re looking for: Jean Marie Caragher

CLIENT SERVICE OPPORTUNITIES

Weak Business Models Exposed | Gear Up For Growth

AI accelerates advisory work, but only if firms rethink pricing and risk.
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

On this episode of Gear Up for Growth, host Jean Caragher sits down with John Higgins, founder and CEO of Higgins Advisory, to explore how ChatGPT and generative AI are reshaping advisory services, pricing models, and the way CPAs work.

Higgins is blunt about the opportunity—and the risk. “AI and ChatGPT-type tools can become your advisory services assistant,” he says. “They help CPAs communicate better as advisors and focus on what matters most for each client. But you can’t let them turn into a way of giving away your time.”

Gear Up for Growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. More Gear Up for Growth every Friday here.|  More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

For decades, CPAs have been told they need to “become more advisory.” The challenge hasn’t been belief—it’s been execution. Many practitioners equate advisory with answering questions accurately, rather than proactively guiding decisions.

Generative AI changes that equation.

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FEATURED VIDEO

Dunn: Time’s the Wrong Growth Metric | Gear Up For Growth

Stop counting minutes. Start creating meaning.

Originally published May 2025
This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In a re-energizing episode of Gear Up for Growth, Paul Dunn makes the case that the billable hour isn’t just outdated—it’s holding firms back. The four-time TEDx speaker and cofounder of B1G1 challenges accounting leaders to rethink how success is measured and to lead with purpose, not punch clocks.

Gear Up for Growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. More Gear Up for Growth here | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

Talking with host Jean Caragher, Dunn reframes the profession’s obsession with time as a distraction from what clients actually value. “It’s not about the inputs,” he says. “It’s about the outcomes.” When firms anchor their work to results—and to the human impact behind those results—growth follows naturally.

More than two decades after coauthoring “The Firm of the Future,” Dunn remains a vocal critic of six-minute increments. While some firms are inching toward value pricing and advisory-led models, he argues the real shift requires courage. Measuring work by time, he notes, is “the opposite of human flourishing.” Measuring by impact, on the other hand, elevates both clients and teams.

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FEATURED VIDEO

Grassi: How the Hell Did This Happen? | Gear Up For Growth

Here’s what it takes to grow a CPA firm from zero to the Top 100—without losing your soul.

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Build a 7-figure firm in just 4 hours a week!
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

When Lou Grassi started his firm at age 24, he couldn’t afford to pay himself. There was no client base, no safety net, and no guarantee it would work.

More than four decades later, Grassi is the 56th largest accounting firm in the U.S., with $146.5 million in revenue, seven offices, 58 partners, and more than 560 employees. And yet, as Grassi tells host Jean Caragher on Gear Up for Growth, the most important lessons from that journey have very little to do with size.

They have everything to do with intention.

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In this conversation, Grassi reflects on what it takes to build a firm that grows sustainably, treats people like owners, and stays independent in a profession reshaped by private equity, talent shortages, and rapid change.

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ADVISORY & CONSULTING

Leesley: Your Clients Will Pay More | Gear Up For Growth

Here’s how to label, package, and price the value you already provide.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“With AI, we finally have the tools to free up time for advisory, and clients are asking for it,” says Megan Leesley, director of tax at Dark Horse CPAs, during her appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing.

“They want more than a tax return. They want strategic guidance, and they’re willing to pay for it.” 

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Leesley, a member of the Intuit Tax Council, recently presented at DCPA25 on transitioning from compliance to advisory, sharing practical steps to transform a traditional tax practice while increasing revenue, improving client relationships, and enhancing work-life balance. 

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FEATURED VIDEO

Baker: Transformation Economy Will Redefine Accounting | Gear Up For Growth

Stop “playing small ball,” and reimagine client experiences.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
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Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. 
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“A business model describes how you earn revenue when services are given away for free,” said Ron Baker, co-founder of THRESHOLD: A Revelation for the Transformation Economy, during his appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing.

“That terrifies people, but it’s where the economy is going.” 

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Baker discusses the profession’s next major evolution: the transformation economy, where firms no longer compete on services, scope, or efficiency, but on their ability to change lives.

He argues that CPAs are uniquely positioned to guide clients through lasting financial and personal transformation. CPA value will shift from work performed to life and business outcomes: healthier, wealthier, wiser clients living with meaning.  

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FEATURED VIDEO

Meihaus: The Courage to Say “Enough” at the Top | Gear Up For Growth

Partners who cap their own comp can solve staffing, retention, and motivation in one bold move.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
Originally published Sept. 4, 2025.
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

When public accounting firms talk about “leadership challenges,” the conversation often turns into a soft focus on communication styles or vague culture issues.

Michael Meihaus goes straight for the hard truths.

On Gear Up for Growth, hosted by Capstone Marketing president Jean Caragher, Meihaus—owner of Meihaus CPA in Escondido, California—lays out the structural leadership failings he sees across the profession: outdated ownership models, harmful work expectations, broken incentives, and leaders who resist change because the current system works for them, even as it burns everyone else out.

More Gear Up for Growth here. | More Jean Caragher here |
Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

“It’s simply that we don’t change unless we have to,” he tells Caragher. In a profession that’s been “stable, profitable, successful” for decades, too many people at the top have little incentive to transform how firms actually operate.

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FEATURED VIDEO

Majchrzak: Marketer-Turned-CEO Redesigns the Modern CPA Firm | Gear Up For Growth

Collaboration, transparency, and independence drive BeachFleischman’s growth.

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Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. 
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

When most people picture a CPA firm CEO, they don’t envision a former marketing director in the big chair.

That’s exactly what makes Eric Majchrzak worth listening to.

Majchrzak, CEO and Principal of BeachFleischman—Arizona’s largest locally owned CPA firm and a Top 200 firm in the U.S.—has been named multiple times to Accounting Today’s “Top 100 Most Influential People in Accounting” and is an Association for Accounting Marketing Hall of Fame inductee.

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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On Gear Up for Growth, hosted by Capstone Marketing president Jean Caragher, Majchrzak pulls back the curtain on how his growth-minded, marketing-first lens is reshaping BeachFleischman’s strategy, culture, and business model—and what other firms can steal from that playbook.

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FEATURED VIDEO

Steffen: Leadership Is About Energy, Not Tenure | Gear Up For Growth

When you’re too tired to lead, step aside.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
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Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. 
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“Leaders who realize they’re too tired to keep managing change should recognize that it might be time to transition to somebody who has that energy,” says Carrie Steffen, CEO of the Iowa Society of CPAs, during her appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing. “The longer you hang on when you don’t have the energy for change, the more of a disservice you’re doing, not only to your firm, but to the profession as a whole.”   

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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In addition to highlighting self-awareness as a key leadership skill, Steffen offered valuable insights for CPA firm leaders navigating today’s dynamic environment. 

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FEATURED VIDEO

Barnes: Redefine Your Career from Within | Gear Up For Growth

Growth doesn’t always mean moving on—it can mean moving deeper.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
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Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. 
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“I love Smith + Howard, and I loved marketing, but I didn’t think I was the person for that role anymore,” says Julie Barnes, chief of staff of Smith + Howard, during her appearance on Gear Up for Growth, powered by CPA Trendlines, and hosted by Jean Caragher of Capstone Marketing. “I didn’t want to leave; I wanted to do something different. I wanted to be valuable to the firm and create value in whatever role I landed in.” 

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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Barnes shares how her 30-year journey at the firm has evolved through initiative, transparency, and a culture that supports growth from within. 

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FEATURED VIDEO

Pirolli: You Can’t “Declare” Independence — You Have to Earn It | Gear Up For Growth

Firms that want to stay independent must transform how they operate, lead, and plan for succession.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“The problem that a lot of firms have is they just don’t pay attention to what succession really is until they get to the last few years,” explains William “Bill” Pirolli, executive vice president of firm services at Succession Institute, LLC, on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing. “It has to happen all throughout the lifetime of the firm in order to be properly established at the end.” 

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Pirolli, a former AICPA Chair and longtime CPA firm partner, emphasizes that succession planning must begin on day one, not five years before retirement. He cautions that too many firms wait until it’s too late to build future leaders or transfer client relationships effectively. 

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FEATURED VIDEO

Call and Geraci: Future-Proofing Without P.E. | Gear Up For Growth

Reserves, credit lines, and leadership pipelines fuel expansion.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“Fiercely independent isn’t a strategy, it’s a stance,” says John Geraci, managing partner of LGA CPAs & Advisors. “To truly remain independent, firms must be strategic about how they differentiate themselves, understand the threats posed by private equity, and have the conviction to invest in their people and future leaders.” 

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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Geraci and Jeff Call, managing partner of Bennett Thrasher, were guests on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing.  

As private equity continues to reshape the accounting profession, both leaders agree on two critical factors for firms choosing to remain self-owned: independence must be intentional, and culture is the ultimate differentiator. 

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FEATURED VIDEO

Rampe: Make Strategy Stick | Gear Up For Growth

Five steps turn vision into execution.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

On the latest episode of “Gear Up for Growth,” host Jean Caragher interviews Matt Rampe, partner at Rosenberg Associates and author of the forthcoming book, “CPA Firm Strategic Planning: Your Roadmap for Long-Term Success,” about how accounting firms can move beyond ad-hoc retreats to a disciplined, accountable planning process that sticks.

Rampe, who advises firms on strategy, succession, partner development, and profitability, said the book grew out of years of facilitation and coaching with firms of all sizes. “The book was in my brain for a long time before it got put on paper,” he says. “When I started writing, it actually came pretty quickly—but I learned there’s a lot more to making a book than a Word document.”

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Rampe argues that the profession has reached a disruption point, citing converging pressures including private equity, technology, staffing shortages, succession for retiring Baby Boomers, and a shift toward advisory services. “What worked for us 10 years ago isn’t going to work for us 10 years in the future,” he says. “The old model, where a few partners disappear into a room and come out with a plan, doesn’t work in this age. We need to be nimble.”

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FEATURED VIDEO

Weiner: Leadership Lessons from a Billion-Dollar Builder | Gear Up For Growth

Great firms are built, not bought.

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer

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Poe Group Advisors consistently excels in helping our clients find the right accounting practice sales opportunity.
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In this episode of Gear Up for Growth, host Jean Caragher sits down with Jeffrey Weiner, former CEO and Chairman of Marcum LLP and current Senior Advisor at CBIZ. Weiner shares candid insights from his 40-year leadership journey, explaining how a Long Island accounting firm with seven employees and $300,000 in revenue became a $1.3 billion national powerhouse—before merging with CBIZ.

Gear Up for Growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. More Gear Up for Growth here.

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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“Back in 1981, I didn’t even know what $1.3 billion was,” Weiner quips. “But I always knew I wanted to build something.”

Over the decades, Weiner redefined what it meant to lead in public accounting, emphasizing trust, talent, and strategic growth. Rather than micromanaging, he viewed his role as “architect,” guiding the firm’s culture, empowering top-tier professionals, and letting his team do what they did best. “If you’re the smartest person in the room, you’re in the wrong room,” he said.

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