Leadership Starts Earlier: Students Help Shape Accounting’s Future
Center for Accounting Transformation expands Student Ambassador Program nationwide with nonprofit fiscal sponsorship.
By Center for Accounting Transformation
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Bissett Bullet: What Are You Known For?
Today’s Bissett Bullet: “Of all of the components of an effective marketing strategy, your message is arguably the most important.”
By Martin Bissett
If you are known for being accountants, if that is what you tell people you do, then you will find yourself lumped in with all of the other accountants in the marketplace. But what if you reframed the message and were known for something that made you stand out from the competition?
If you help time-poor business owners who are too bogged down with admin for their own business to add value to their own customers and give them a platform to go out and create new sales, then that is your message. You put business owners in control of their finances. Would you not rather be known for that than for being “just another accountant”?
Today’s To-Do:
Think about three outcomes your deliverables have for your clients. How could you use them to describe what you do?
See more Bissett Bullets here
Bissett Bullet: Put It In Writing
Today’s Bissett Bullet: “Confirming the details of your meeting with a prospective client after a meeting is set up is not a formality. It is a cancellation prevention exercise.”
By Martin Bissett
This is a small gesture but is still the standout way to ensure that you are in their schedule, in their calendar, in their diary for this meeting. It shows maturity, it shows seriousness, it shows that you are “on the ball.” Always confirm in writing after setting up a meeting because that is the most proven cancellation prevention exercise yet. Make it official.
Today’s To-Do:
Develop a very simple confirmation letter template that you can send out easily or that someone can send out on your behalf when each new prospective meeting is confirmed in your diary.
See more Bissett Bullets here
Bissett Bullet: Not All Business Owners are Created the Same
Today’s Bissett Bullet: “Every business owner you meet will have a unique set of goals, both business and personal, but they will fall under one of three motivations.”
By Martin Bissett
Do they have a desire to retire – are they looking for the fastest way to get out?
Do they have a desire to inspire – are they an empire builder wanting to expand fast and create something special?
Or, do they have a desire to perspire – are they in survival mode with their back against the wall and in need of your help?
Understanding your audience and their desires will help you to identify the best solution for them and tailor your message to suit.
Today’s To-Do:
Look at your prospect meetings for the next couple of weeks. From what you know of them so far from your initial contact, which of the above do they fall under? How does that help you to prepare for your meeting?
See more Bissett Bullets here
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