How to Attract the Best Merger Candidates

Man's hand sowing wheat

Never stop looking.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

Firms that are serious about merging in smaller firms on a regular basis understand that doing mergers is all about planting seeds. A buyer has to have this attitude:

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Every day of every year, at least one firm decides to test the merger waters. If our efforts to identify sellers are made continuously throughout the year, every year, sooner or later, we will find at least one interested merger candidate and probably more than one.

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Four Steps to Finding a Seller

Businessman stacking coins

BONUS: A sample letter to send.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

In all areas of mergers and acquisitions, it’s always much more difficult to find sellers than buyers. This is certainly true in the case of CPA firms.

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CPA firm merger consultants and brokers can do a great job finding buyers, but they are limited in their ability to dig up sellers. This is because the vast majority of all mergers and sales take place when buyers or sellers who “know each other” get together on their own without the help of a consultant.

One way to identify sellers is to do a snail mail solicitation. Here’s the four-step process:
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Win at M&A without Overpaying

https://cpatrendlines.com/2021/11/09/why-its-time-for-an-acquisition/

Seven tips for being a strong acquirer.

By Ira Rosenbloom

In today’s hyperactive CPA firm M&A market, buyers are circling many of the same opportunities. Private equity and alternative investors can often offer more cash but that doesn’t mean they always win – or that the highest offer does.

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Securing the deal you want depends on the right ingredients for a strong outcome. Based on our knowledge of the success factors for winning, we offer the following recommendations – especially if you are a more traditional acquirer:
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