Megan Genest Tarnow: Hire for Curiosity Rather Than Compliance

Flip the org chart and put staff at the top.

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The Disruptors
With Liz Farr
for CPA Trendlines

Megan Genest Tarnow is well-known in accounting circles as the go-to expert in using QuickBooks for the fund accounting required by nonprofit entities.  

MORE: Clayton Oates: One Way to Keep Clients for LifeRandy Crabtree: Follow These Three Rules to Keep Employees HappyErik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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Many of the best accountants she knows have come from non-traditional backgrounds like dance or philosophy. Megan herself worked in theater for several years before she was thrust into a finance role. Like her, these non-traditional accountants apply their native curiosity to understand how the pieces fit together. By leaning into the work and asking questions, they uncover an unknown aptitude for accounting, suggesting that perhaps we should hire for curiosity rather than compliance knowledge.  

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Chase Birky: Overcoming Paralysis by Analysis

Be the author of your own story and chart a path not subject to the control and opinions of others.

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Transformation Talks
With Bill Penczak
Center for Accounting Transformation

Center for Accounting Transformation
Center for Accounting Transformation

Entrepreneurs in the accounting profession are rare, according to Chase Birky, president and CEO of Dark Horse CPAs. And he should know.

He had to take an uncomfortable step outside of his own comfort zone to become one.

MORE: Secret to Success? A Growth and Abundance Mindset | O.D. Lanier: Stepping Into Advisory | From Tax to Transformation | Early Adopters Gain an Edge in Audit | Why the Future is in Risk Advisory | Four Strategies for a Future Ready Firm
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After starting out in audit at a Big 4 right out of college, he decided it was no longer what he wanted to do.

“I started an audit specifically, you know, not really having a great idea of what audit truly was, you know, because you take the courses in your undergrad, and you know, you have a section of it on the CPA exam,” Birky explained. “But what that material is versus what the job is, you know, are two very different things.”

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Jackie Meyer: Be a Problem Solver, Not a Number Cruncher

Jackie Meyer: Redefine your boundaries and stop conforming to inappropriate behaviors.

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The Disruptors
With Liz Farr for CPA Trendlines

Jackie Meyer is a fan of value pricing and niching your practice. Her favorite area is tax planning, which doesn’t require a huge investment of time to provide huge financial benefits for clients.

Her own firm tripled revenues by focusing on tax planning.

MORE: Randy Crabtree: Follow These Three Rules to Keep Employees HappyErik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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Firms that focus on low-volume, highly-niched areas solve several problems at once.

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Tax Pros Offer Advice for Small Businesses

Specific tips from your colleagues.

By CPA Trendlines Research

When the 2023 CPATrendlines Busy Season Barometer asked practitioners what advice they’d give small businesses, most of the responses boiled down to two essential messages:

  • Don’t be afraid … but be careful … and ready.
  • Hang on to your cash.

MORE: Busy Season Barometer Finds Many CPAs in Transition | More CPAs See Worsening Economy | Marchternity: The Solution Is Community | Why We All Hate the Tax Code | Tax Season 2023: Better or Worse?
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A Little Trepidation

Looking at these early responses to the survey – which is still open for responses – we are sensing a little trepidation over the near future.
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Ron Baker: Monetize the Relationship, Not the Transaction

Ron Baker: The subscription model optimizes lifetime customer value.

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The Disruptors
With Liz Farr for CPA Trendlines

Ron Baker has been on a crusade to transform accounting firms for decades, first by pushing us to kill the billable hour and to implement value pricing. Today, he’s advising accountants to switch to a radically different business model. His new book, co-authored with Paul Dunn, “Time’s Up! The Subscription Business Model for Professional Firms,” explains the subscription model and why moving to this model aligns the values of firm owners with those of their customers.

MORE: Erik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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This book began from Ron’s obsession with the question “What would happen if Disney started CPA firms?” Accounting wouldn’t be a grudge purchase with low prices, but Disney “would enhance the experience and you would pay a fortune and you would be delighted to do so.” In today’s world, your customers are no longer comparing your firm to the other CPA firms, but to “any organization that has the capacity of raising our customer’s expectations,” such as Nordstrom or Amazon. Baker said, “We need to up our game as a profession.”

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Aynsley Damery: Adding Value Is the Only Way to Stay in Business

Rethink the 80:20 rule, because the 80% are likely stealing from you.

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The Disruptors
With Liz Farr for CPA Trendlines

Aynsley Damery wants accountants to think more deeply about their work. The CEO for Clarity said we need to think about what clients want and deliver it to them, but as simple as that sounds, the problem is he doesn’t “think many accountants truly understand what their clients are looking for.” Clients who have started their own businesses are looking for a combination of “money, time and freedom.” However, Damery said, we’re selling them dashboards, KPIs and cash flow forecasting without explaining why that’s important and what that’s going to do for them. “Clients are looking for an advisor who’s going to listen to me, understand my hopes, my fears, my vision, what the challenges are, and be able to be there to support me,” Damery said.

MORE: Erik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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“Our clients don’t understand numbers, yet we give them plans with the numbers, and … it doesn’t help,” he said. Instead, Damery said CPAs need to help them understand what they need to do “to make a difference and move their business forward. And that’s not about giving them the answers. That’s about asking the right questions.”

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Easy Ways to Avoid ‘Done But’ Tax Returns

meeting of six peopleChange mentality and ask better questions to eliminate bottlenecking.

By Frank Stitely
The Relentless CPA

A project hung up in process is one where there is a disagreement between people involved in a project as to the status. For example, a client thinks he has answered your tax return questions, while you believe he has not. Another example is when a tax return preparer believes a return is ready for review while the reviewer does not believe it’s ready.

MORE: Six Ways to Create a Millennial-Friendly Firm | Do You Know Your Turnaround Time? | Tax Season Client Meetings: Kill Them Now | Leadership Growth is a Two-Way Street | 12 Subjective Factors for Pricing Your Next Engagement | The Six Pillars for Finance Transformation | Three Strategies to Keep Emerging Leaders Engaged
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The result of a hung-up project is a dead project – one that’s not moving to completion.
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Yes, You Can Work Less and Make More

Erik Solbakken: Build the firm of your dreams.

 

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The Disruptors
With Liz Farr for CPA Trendlines

Q: Why did the accountant cross the road?

A: Because they did it last year.

Erik Solbakken, a.k.a. “The Heavy Metal CPA,” is on a mission to free accountants from an oppressive business model. Solbakken spent 18 years working his way up to be a partner in a firm in Canada, but when the partnership fell apart, he was liberated to create a new kind of firm, where he and his staff never worked overtime and he made more money. Today, he acts as the guide he wishes he’d had when he started out, empowering accountants to create firms they love working in.

MORE: Donny Shimamoto: Future Firm Growth Requires a MindshiftJennifer Wilson: Empower Young Workers to Build the Firm Everyone LovesMike Whitmire: Re-Think Your Hiring and Training PracticesHector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be FreePrivate Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt WilkinsonWhen Financial Statements Go Extinct with Corey SchmidtCan Geraldine Carter Save Accountants from Themselves?Re-Inventing Accounting with Tyler Anderson

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How do you get away from the commoditization trap? Simple, deliver to the client the transformation that they want for themselves.

Solbakken said the profession has brainwashed us into believing three lies:

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