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The Fastest-Growing Jobs in Accounting Are Not Accounting Jobs

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CPAs Not Wanted: Firms Build a New Workforce – without Accountants

CPA firms have added just 3,930 accountants and auditors in the last five years, far fewer than the expansions in sales, finance, technology, project management and data science.

By CPA Trendlines
Cornerstone Report

CPA firms are building a new workforce, and they’re doing it without CPAs.

Firms are hiring thousands of new staffers in jobs that look less like traditional accounting and more like sales, systems and management, according to new data parsed by CPA Trendlines.

MORE Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating Systems | Why CPAs Quit Public Accounting | Inside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost | MORE Cornerstone Reports | Outlook & Analysis | Staffing & Recruiting | Surveys & Research | Tax | Pay & Compensation |

The public accounting profession has added 3,930 accountant and auditor positions since 2021, which pales in comparison to the 12,250 new sales representatives, 11,140 new financial managers, or 8,130 new computer and information systems managers. Firms added 4,370 new software developers and 4,190 new project management specialists. They also added 2,210 new data scientists. Even the number of chief executives has grown faster.

The pattern shows firms are not simply replacing missing CPAs and CPA candidates. They are building a different kind of firm, with more people assigned to sell services, manage clients, run systems, build software and coordinate projects. CPAs need not apply. READ MORE →

CPAs Regain Upper Hand in Pricing Battles

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Advisory and specialty services lead the way.

Tax pricing pulls away from audit, year-over-year percent change. (CPA Trendlines)

By CPA Trendlines

After two years of mostly weak pricing power, accounting firms appear to be regaining the initiative on billing rates, led by tax services with eye-popping 8% increases.

MORE in Pricing: Tax Prep Billing Rates Lift Busy Season | The Hidden Data Behind CPA Firm Burnout and Profit Pressure | Six Steps to High-Value Tax Advisory |

CPAs are raising rates by 4.2 percent year over year, reversing a 2.1 percent decline recorded a year ago, according to new CPA Trendlines findings.

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Four Ways to Identify Candidates for Cross-Selling

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https://cpatrendlines.com/2016/06/11/adopt-a-marketing-mindset/

Adopt a marketing mindset.

By Ed Mendlowitz

The average tax return client thinks of accountants as being mainly involved in taxes. Also, an accounting firm’s largest volume of clients is usually for tax return services. Therefore, a good part of the public image of your firm must come from the tax department.

MORE by Ed Mendlowitz
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The tax department must be involved in:

  • strengthening the firm’s brand and name recognition,
  • getting publicity and
  • introducing tax return clients to additional services.

Unfortunately, many accounting firms provide very little guidance or training in this area.

READ MORE →