TAX

CPAs Regain Upper Hand in Pricing Battles

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Advisory and specialty services lead the way.

Tax pricing pulls away from audit, year-over-year percent change. (CPA Trendlines)

By CPA Trendlines

After two years of mostly weak pricing power, accounting firms appear to be regaining the initiative on billing rates, led by tax services with eye-popping 8% increases.

MORE in Pricing: Tax Prep Billing Rates Lift Busy Season | The Hidden Data Behind CPA Firm Burnout and Profit Pressure | Six Steps to High-Value Tax Advisory |

CPAs are raising rates by 4.2 percent year over year, reversing a 2.1 percent decline recorded a year ago, according to new CPA Trendlines findings.

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It’s Time to Start Marketing for Next Tax Season

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Your ideas are fresh now.

By Ed Mendlowitz
Tax Season Opportunity Guide

Marketing takes many forms. Further, many accountants are not trained in marketing. I also know that while most CPAs want more business, they are too busy with what they have to be actively seeking new business. Additionally, marketing can be external, internal or retentive.

MORE by Ed Mendlowitz
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External is where new clients are solicited. That takes effort, ingenuity, time and maybe even some money.
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