TAX RESOLUTION SERVICES

Are You Quitting on Leads Too Soon?

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Businessman typing on laptop, shadows of envelopesFollow up right and you may not need any new leads.

By Jassen Bowman

To put it bluntly, if you’re not actively marketing to your lead database on a regular basis, then you wasted the money you spent to obtain those leads in the first place.

MORE: Why Lists Are Not Leads | The Secrets of Multi-Hit Marketing | Grow Faster, Be More Efficient | Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
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One amazing fact about sales has held true for nearly a century: The majority of sales are closed after the fifth contact. This fact holds true for any industry, and the number of contacts required to close a sale increases as the price point of the product or service increases.
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Why Lists Are Not Leads

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Jassen Bowman: "Client dollars are really the only vote that matters when it comes to marketing decisions."Marketing requires ruthless accountability.

By Jassen Bowman

At all times and in all circumstances, you need to hold your marketing ruthlessly accountable for results.

MORE: The Secrets of Multi-Hit Marketing | Grow Faster, Be More Efficient | Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

This is an inherent difference between direct response marketing and image advertising or branding. In a practical sense, this means that you need to test, track and measure everything you do in your marketing.
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With 1040 Work Dwindling, Tax Resolution Moves to the Forefront

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More money in tax resolution every year.

By Eric Green

The demand for tax resolution has exploded in the last several years, and our current situation is only going to increase that demand.

There’s never been a better time to get into doing this work, and there is a shortage of CPAs who can do this work really well.

As an introduction, here are six tax resolution services that are money-makers for firms with CPAs and EAs that can deliver results to taxpayers with these problems.

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The Secrets of Multi-Hit Marketing

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There’s room for both one-step and two-step marketing, but be smart about how you use them.

By Jassen Bowman

The number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases.

MORE: Grow Faster, Be More Efficient | Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.

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Grow Faster, Be More Efficient

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5 tasks to tackle every day.

By Jassen Bowman

For solo practitioners and small firms, success often comes down to the establishment of good habits that support the implementation of systems across the most important elements of operating a practice.

MORE: Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

For the tax resolution practitioner, these habits can be distilled down even further to five specific tasks, for which you should have systems in place to accomplish each.
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