VIRTUAL CFO

Four Approaches to Billing

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Do you know your break-even point?

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

When I attend CPA conferences across the United States, I often hear from CPAs: “I don’t want to bill for my time.”

So, how do you bill your clients?

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Client billing can include hourly billing, but it can also include flat-fee, retainer-based and/or value-based billing. Most people use one of these four methods. Some use all of them or even a hybrid.
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Build a CAS Practice that Works | It’s Not Just the Numbers

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The debut episode reveals why half-built CAS divisions fail and what to do instead – Plus 12 key takeaways! 

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “It’s Not Just the Numbers: How to Move Beyond the Numbers and Deliver Real Value for Your Clients”
by Penny Breslin and Damien Greathead – See Today’s Special Offer

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It’s Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

In the inaugural episode of It’s Not Just the Numbers, hosts Penny Breslin and Damien Greathead deliver a candid, experience-driven conversation aimed at accounting and bookkeeping firm owners seeking to move beyond compliance work and grow successful Client Accounting and Advisory Services (CAS) practices.

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BUY “It’s Not Just the Numbers”

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The duo, who have worked together for over two decades, including hosting one of the first CAS workshops in 2013, are well-known voices in the evolution of cloud-based accounting and outsourced advisory services. Their show—named after their 2019 book—digs into the practical, strategic, and often messy realities of transitioning to advisory work. And for Breslin and Greathead, the key message is clear: building a sustainable CAS practice starts with intentionality.

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AI Is Not Your Enemy; Here’s Why

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Clients will always need context.

By Penny Breslin
It’s Not Just the Numbers

In 1994, in a small hotel meeting room in Colorado Springs, 50 accounting firms were up in arms when the presenter mentioned QuickBooks. They shouted angry comments: “QuickBooks is destroying my business.” “They want to take my clients.” “They are giving people a false sense of security with their commercials that say, ‘If you can write a check, you can do QuickBooks.’”

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The presenter was nervous and asked me what he was to do. I said I use QuickBooks for your company, and I have no idea what I am doing, and I could use an accountant to teach me.

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Automation Is Key to Accounting

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Humans remain best for critical thinking.

By Jody Grunden
Building the Virtual CFO Firm in the Cloud

There’s no doubt that advancements in technology are changing the world, and the accounting industry is no exception. Technology is making us more productive, more efficient and more connected.

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On the flip side, it’s also taking over some of our jobs. This is a reality in the accounting industry that we cannot ignore. Technology is driving major changes for the future of the accounting world. We need to be aware of what’s happening and take strategic steps to advance along with these changes. Otherwise, we are going to be left in the dust.
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