VIRTUAL CFO

Steve Rosvold: What Makes the Best CFOs? | Accounting Influencers

By

Move from being just an accountant to a successful finance leader using these four pillars of success.

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

Accounting Influencers
with Rob Brown

Rob Brown and Steve Rosvold discuss whether accountants and CPAs make the best CFOs, CFO.University, and the four competencies of top financial professionals.

More Accounting Influencers with Rob Brown here

Steve Rosvold is the Founder of CFO.University, a professional development platform for finance leaders. He spent 20 years leading corporate finance teams honing his ability to drive change, improve profitability and ensure long-term financial health for businesses before creating an advisory practice that grew into CFO.University.

Jody Grunden: Be Different. Make More Money

By

Prove the naysayers wrong.

This video is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members. The podcast version becomes available in a few days everywhere you get your podcasts.

The Disruptors
With Liz Farr

In 2013, Jody Grunden’s firm, Summit Virtual CFO, became one of the first financial firms in the world to go fully remote. At the same time, they narrowed their focus to creative agencies. Those two changes, combined with a weekly subscription pricing model they’ve been using since 2007, resulted in a “hockey slope type ramp up.”

JODY GRUNDEN, PART 2 of 2: See Part 1, June 20 – Jody Grunden: Subscription Pricing Is a Game Changer

MORE PODCASTS and VIDEOS: Dawn Brolin Says Grow Your Firm by Shrinking It | Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You’ll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow |

GoProCPA.com Exclusively for PRO Members. Log in here or upgrade to PRO today.

Since then, they’ve been doubling in size every three years, reaching $10 million in revenue by 2022 while maintaining a profit margin of 10-25%. They also ditched the suits and ties back in 2004 and “decided to go against the norm…it really changed the way that people thought about accounting,” Grunden says. He is the author of the best-selling Building the Virtual CFO Firm in the Cloud.

READ MORE →

Jody Grunden: Subscription Pricing Is a Game Changer

By

Get rid of the noise of hourly billing and create value.

This video is a preview. The complete video episode, with commentary and transcript, is first available exclusively to PRO Members. The podcast version becomes available in a few days everywhere you get your podcasts.

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

The Disruptors
Part 1 of a two-part episode.
With Liz Farr

For over a decade, Jody Grunden, CPA, has been doing things that many firms are just now discovering. Summit Virtual CFO (now part of Anders) offers weekly subscription-based pricing as a fully remote firm, and their main offering is virtual CFO services or, in today’s parlance, CAS 2.0 services. He’s also the one you might spot at accounting conferences in his signature Tommy Bahama shirts instead of a suit and tie, not quite what you might expect from the leader of a $10 million firm.

JODY GRUNDEN, COMING IN PART 2, June 27: Be different. Make More Money
GoProCPA.com Exclusively for PRO Members. Log in here or upgrade to PRO today.

Grunden, the partner and co-founder of Summit Virtual CFO, got his start as a thought leader and virtual CFO (as well as his signature wardrobe) when he was invited to speak at a conference in New Orleans. At the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. He is the author of the best-selling Building the Virtual CFO Firm in the Cloud.

READ MORE →

Accounting ARC: Forecasting Finance & the 2034 Accounting Landscape

By

Be ready to embrace AI and blockchain innovations, the rise of boutique firms, and the surge of specialized credentials.

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).


Accounting ARC 
With Donny Shimamoto, Liz Mason, and Byron Patrick
Center for Accounting Transformation

Hosts Byron Patrick, CPA.CITP, CGMA; Liz Mason, CPA; and Donny Shimamoto, CPA.CITP, CGMA, explore the future of the accounting profession, making bold predictions about what the next decade holds. Their conversation covers a wide range of topics, from technological advancements to diversity, equity, and inclusion, offering a comprehensive look at how accounting might evolve by 2034.

MORE: Harper & Co. CPAs: The Perspective of a Non-Accountant is Imperative | Menlo Innovations: Improve Office Culture by Overhauling Internal Reviews | Dustin Wheeler: For Serious CAS Success, Hire Tech Teams | Chase Birky: Overcoming Paralysis By Analysis |

GoProCPA.com Exclusively for PRO Members. Log in here or upgrade to PRO today.

One of the central themes of the discussion is the rapid pace of technological change. Patrick, vice president of Client Success at the B3 Method Institute, emphasizes that technology will continue to accelerate, fundamentally altering the landscape of accounting. “Technology is not slowing down, it’s accelerating exponentially,” he says. “And 10 years from now, there is going to be even more need for integrity within the technology that we are using.”

READ MORE →

Eight Steps to Putting Back Office Support into Place

By

three young people talking in an office

Includes details for the Client Operations Manual.

By Penny Breslin
It’s Not Just the Numbers

Moving from compliance to reliance services is not an easy task. If you are feeling a bit overwhelmed at this point, that’s okay. However, the joy of offering back office support (BOS) services and working closely with clients to help them meet their goals is well worth the effort. Having a strong team, clear procedures and technology that works for you are the building blocks that allow you to succeed in this endeavor.

MORE: After You Check Your Cybersecurity, Help Others | Cover These Five Areas of Information Security | Three Examples: Pricing Your BOS Value Add | Use Timesheets for Productivity, Not Billing | Revisit Your Back Office Support Procedures | Federated Search: What It Is, Why It Matters | Accounting Tech Tools to Minimize Your Pain | Do Your Apps Play Well with Others? | It’s OK to Have Favorite Clients | Ten Questions for Teamwork | Yes, You Can Be an Outsourcer
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The next layer is the clients – meeting with them, working with them and setting up the procedures to ensure that you are truly their advisor. When you carefully select your clients, take the time to understand their needs and goals, and hold them to a paperless work environment, both your team and clients will reap the rewards.
READ MORE →