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Brannon Poe: PE Drives Prices–And Change | Accounting Influencers

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What forces are really driving firm sales—and what separates the sellable from the stagnant?

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Accounting Influencers
with Rob Brown

The great reshuffle in accounting is underway.

With three-quarters of the profession approaching retirement age and M&A activity reaching historic highs, many firm owners ask the same question: What’s my practice worth?

Brannon Poe, CPA, founder of Poe Group Advisors, joins the Accounting Influencers to offer a rare, inside look at how deals are being made, what buyers are looking for, and how firm owners can prepare for a successful exit, whether it’s five weeks or five years away.

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Turn Conference Season Into Career Gold | Accounting Influencers

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Break down the strategy behind smart networking, brand building, and true ROI at live events.

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Accounting Influencers
with Rob Brown

Do you really know how to work a conference?

Sure, you’ve been to plenty—shook hands, sat through sessions, grabbed some swag. But in an era when time, travel, and training budgets are tight, attending a conference without a strategy can cost you more than just money. It can cost you momentum.

In the latest episode of the Accounting Influencers Podcast, host Rob Brown issues a wake-up call for accounting professionals: Conferences are back, and they’re your best opportunity this year to build real influence—if you know how to do it right.

“Are you prepared to waste time, money, and opportunities? Or are you ready to maximize every ounce of value?” he challenges listeners.

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Jennifer Harrity: The Business Case for Doing Good: ESG, B Corp & Real Returns | MOVE Like This

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“We don’t need a few companies doing everything perfectly, we need everyone doing something. That’s how real change happens.” 

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, Jennifer Harrity, director of Sustainability at Sensiba, talks about how B Corp certification and ESG (Environmental, Social, and Governance) frameworks are reshaping accounting firms from the inside out. Originally Sensiba’s head of marketing, Jennifer pivoted to lead the firm’s sustainability efforts after spearheading its B Corp certification in 2018. This move led to the creation of a full-fledged ESG practice that now supports clients in areas ranging from greenhouse gas (GHG) reporting to impact assessments and fractional chief sustainability officer services. 

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Harrity explains that B Corp certification is a rigorous third-party process that measures a company’s environmental and social performance, governance, and accountability. For accounting firms like Sensiba, it not only served as a differentiator but also proved to be a powerful talent magnet. Students and experienced professionals increasingly seek out values-aligned workplaces, and the B Corp logo on a recruiting booth helped Sensiba stand out, even against Big Four competitors. She emphasizes that the certification aligns naturally with many of the profession’s existing values, such as a commitment to employee well-being and community engagement. 

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