Today's Features
SPECIAL

New Guide Shows How Firms Build New Sales Tax Service Lines

New CPA Trendlines / Avalara playbook shows accountants don’t need to be SALT specialists before they can help.

Sales tax is getting harder for clients to manage.

By CPA Trendlines
with Avalara

Sales tax used to be easy to leave to somebody else.

That gets harder as clients sell more products and services across more state and local boundaries. The accountant may not consider sales tax part of the engagement. The client may assume it is.

Download the guide: From Generalist to SALT-Savvy: How Accounting Practitioners Can Build Sales Tax Expertise That Wins Clients.

A new guide from CPA Trendlines and Avalara takes aim at the gap.

“From Generalist to SALT-Savvy: How Accounting Practitioners Can Build Sales Tax Expertise That Wins Clients” is now available, with a practical roadmap for accounting firms that want to add sales tax compliance and advisory work without first building a full-fledged state and local tax practice.

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PRO Member Exclusive

Wealth Management: Can You Afford Not to Provide It?

Advisory begins with conversations.

By Seth Fineberg
The Holistic Guide to Wealth Management.

Today we are cresting the biggest waves of change that I’ve seen in my 20-plus years of covering the accounting profession. I’m talking about the need for CPAs to go beyond simply being the trusted tax guy (or girl) for their clients and to help them manage all aspects of their wealth. This movement has been building for the better part of a decade, but only recently has it gone from “I’ll think about it” to “Can I afford not to get on board?”

Not to sound the alarm bells here, but CPAs must soon choose between riding the financial planning wave or being swept under it.
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ADVISORY & CONSULTING

Why Advisory Is Broken. And What Comes Next

It starts with a conversation. 

By Eric Eager
10X Advisory

For years, advisory services have been positioned as the future of the CPA profession. Conferences are filled with “moving up the value chain” sessions, and firm leaders are under growing pressure to make the shift. But here’s the hard truth: most firms are still trying to deliver tomorrow’s services using yesterday’s methods.

MORE Client Accounting Services here | MORE Tech and Fintech here | MORE:  Steven Ladd: Start Advisory with Empathy | Woodard: Move Past Reports; Deliver Results | Advisory-CAS Ascending: What Research Reveals About the Future

Long discovery meetings. Manual analysis. Generic PowerPoint decks. Pricing models built on billable hours instead of business outcomes. These are the hallmarks of the old world of advisory—time-intensive, inconsistent, and hard to scale.

And they simply don’t hold up anymore. Today’s business owners are moving faster, expecting more, and looking to their advisors for real-time, relevant, and actionable guidance. But most firms are still operating with a rearview mirror—offering valuable insights that often arrive too late to act.

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GROWTH STRATEGIES

How to Cultivate Holistic Wealth

Calm balanced businessman sitting outdoors on bench in Yoga lotus pose meditating, with office building and blue sky in background

A deep dive into the SHiFT framework.

By Jackie Meyer

Success is often defined in dollar signs and business metrics, but as a seasoned advisor you know that true wealth extends far beyond the financial statement. After all, what’s the point of a seven-figure firm if your health is in shambles, your relationships are strained, or you have no time to enjoy life?

MORE: Five Hard-Earned Lessons from Exiting an Accounting Firm | It’s Never Too Early to Plan Your Exit Strategy | Beyond Blocking: More Time Management Strategies | Reclaim Your Hours with Time Management and Productivity Hacks | Hiring Strategies for Your Dream Team | Streamline Your Operations with Systems and Processes | From Compliance to Advisory: Shifting the Value Proposition | How I Became an Accidental Entrepreneur | Build a Seven-Figure Firm in Four Hours a Week
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In this article, we’re going to zoom out and look at the whole picture of what it means to be a “Balanced Millionaire.” This is about cultivating holistic wealth across all areas of life, using the SHiFT Framework – Social, Health, Financial, Time. These are the four pillars of holistic wealth and well-being that support a truly balanced and fulfilling life for a high-achieving professional.
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