Today's Features

What Is Actually Happening Inside PE-Backed Firms

And why it changes everything for you.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

When independent firm owners think about private equity competition, the mental picture is usually the same: better capitalized, broader service lines, deeper recruiting budgets, more sophisticated technology. That picture is partly accurate, but it is also, by now, missing a significant part of the story.

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The profession has enough real data on what happens after PE enters an accounting firm to give a more honest account. Accounting Today’s 2025 State of PE in Accounting survey found something that surprised even people who had been skeptical of PE from the start. At some firms, respondents described genuine excitement, stronger financial discipline, and investment in staff development that had not been possible before. At others, the same survey found people using the phrase “dumpster fire” and describing cultures that had shifted from collaborative to metric-driven in ways that felt, to the people inside them, like working for a different firm entirely.
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Bissett Bullet: Know When You’re Beaten … For Now

Today’s Bissett Bullet: “When should a lead be considered dead? Having invested time into a prospect, how do you know when to call it a day?”

By Martin Bissett

I would suggest that if someone has failed to come back to you on three occasions, over a legitimate period of time – lets say a month or more – then that particular lead should be considered dead. You are expensive and your time, past a certain point, is far better spent arranging to meet with somebody who is more keen to work with you.

It doesn’t necessarily mean that you won’t ever convert them but for now, it’s time to file them under proposals you didn’t win and move on.

Today’s To-Do:

Who have you met with recently and subsequently been chasing? How many times have you made contact with no outcome? If it’s more than three, take the above advice. As a precaution, diarize one further follow-up, three or six months hence. If they have been legitimately waylaid, they will still have an interest in working with you.

See more Bissett Bullets here

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Five Ways to Hook Better Clients

Word "CLIENT" caught on a treble hook

Aim for a mix at all revenue levels.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Many accountants serve clients with extremely small businesses that gross six figures a year or even less. These clients are prone to being price-sensitive and often struggle with budgets and cash flow. If you’re serving these clients, you’re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.

MORE by Sandi Leyva
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The good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. Owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses.
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Accounting’s Hidden Talent Risk: The Sandwich Generation | ARC

The 2026 MOVE Project aims to turn caregiving challenges into actionable insights for firms.

 

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil |
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The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting ARC
With Liz Mason, Donny Shimamoto, and Byron Patrick
Center for Accounting Transformation

As accounting firms continue to grapple with talent shortages, retention challenges, and evolving workforce expectations, a growing segment of professionals is quietly carrying an additional burden — one that rarely shows up on a balance sheet. 

They are caregivers. 

MORE MOVE: Learn more and register.

MORE Accounting ARC: Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn OutValuing More Than the Balance Sheet | Accounting’s “Untalked-About” FrontierWhy Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps NowReturn Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a MegaphoneBaker: Interpreting Pricing PsychologyDon’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC 

In the latest episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, turn their attention to the 2026 Accounting MOVE Project — and the professionals it aims to better understand and support.This year’s emphasis: the “sandwich generation” and others balancing careers with caregiving responsibilities. The topic reflects a broader shift in how the profession defines talent, productivity, and success — and raises questions about whether traditional firm structures are keeping pace with reality.

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21 Hard-Earned Lessons from Tax Season 2026

And What 20 Years of Data Say Comes Next

By CPA Trendlines Research

There is a ritual to tax season. It begins with anticipation dressed as control.

Practitioners tally the risks — the IRS, the law, the clients who will not deliver on time — and tell themselves this year will be different. Then the season starts. And it isn’t.

MORE Busy Season BarometerJoin the survey. Get the results

The CPA Trendlines Busy Season Barometer tracks that ritual across waves of surveys from September 2025 through April 2026 with more than 300 respondents.

The data show not a profession in crisis, but a profession under stress. Where pressures no longer arrive one at a time but stack up on each other. Where external shocks have been absorbed, and internal limits have come into view.

Tax season is full of noise, chaos and confusion. But a close look at the Busy Season Barometer from this year – and going back more than 20 years – can cut through the fog for the patterns, trends, insights and, most of all, the tough lessons learned.

Tax season 2026 gives us at least 21 essential takeaways.

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