By Martin Bissett
Three ways to set yourself apart.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.
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Yet studies show that roughly 54 percent of buyers are NOT price-sensitive, and I would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
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Big 4 Transparency founder Dominic Piscopo makes featured appearance on Bloomberg.
By CPA Trendlines
Accounting firms are being forced to rebalance compensation structures—shifting pay and incentives away from entry-level staff and toward managers and reviewers—as artificial intelligence reshapes how work gets done, according to Dominic Piscopo, host of Big 4 Transparency on the CPA Trendlines Streaming Network.
MORE Dominic Piscopo and Big 4 Transparency | MORE CPA Trendlines Streaming Network
Piscopo’s full discussion on AI, compensation trends, and the future of accounting talent is available on Bloomberg Tax’s Talking Tax podcast. His ongoing analysis of salary data and workforce trends is featured on the Big 4 Transparency show, streaming on CPA Trendlines.
“Having transparency in those models and being willing to talk about it with people —not just have this very kind of cold process where a number is thrown out—can make all the difference, even if the number is exactly the same,” Piscopo tells Bloomberg Tax reporter Jorja Siemons.
Internships, leadership roles, and networking accelerate success for accounting students.
Student-Led Conversations
With Chayton Farlee
Center for Accounting Transformation
What if the difference between a “typical” accounting student and a standout future professional isn’t GPA, but initiative?
That’s the underlying theme of this episode of Student-Led Conversations, where host Chayton Farlee sits down with fellow accounting student Noah Brabble for a candid, high-energy discussion on leadership, internships, and what it actually takes to build a career before graduation.
MORE SLC: Will AI Make Students Better Learners — or Just Faster Workers? | Why the Next Generation May Be Accounting’s Greatest Competitive Advantage | Students Redefine Career Readiness | Savage: Using Your License as a Megaphone | Baker: Interpreting Pricing Psychology | Royalties, Residuals, and Reality Checks | ARC-SLC
This isn’t a conversation about theory. It’s a real-time look at what today’s students are doing—and what others should be doing—to get ahead.
Don’t waste your efforts by shortchanging your planning.
By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention
The main reason most marketing programs don’t work is that not enough time is spent up front in the planning stage. Marketing, like anything else, takes careful planning as well as execution.
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I’m going to propose 10 key questions that you need to answer before embarking on your next marketing program.