The Unsexy Grind Behind the Advisory Transition

three people in office looking at laptop screen

The myth vs. the reality.

By Frank Stitely
The Relentless CPA

Let’s get one thing out of the way: Becoming an advisory firm is not a mindset shift. It’s not about “finding your why.” And no, it’s definitely not as simple as bundling your services and slapping a higher fee on them.

MORE by Frank Stitely

We’ve spent the last three years transitioning to an advisory model, and the most accurate description I can offer is this: It’s a three-year construction project that you start without blueprints, building permits or working plumbing – and halfway through, someone hands you a violin and says, “Now you’re a musician.”

Still want to go advisory? Good. You should. But pack lunch, wear boots and bring a violin.
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Five Ways CPA Trendlines Helps Accounting Professionals See What’s Next

…leader, CAS director or firm owner can track alone. Private equity is rewriting ownership models. AI is changing workflow, staffing and client service. Advisory work is changing what clients expect……reality: the profession is noisy, crowded and moving fast Every accounting professional now works inside a faster information cycle. A firm owner has to understand private equity, succession, staffing, pricing,……manager has to lead people while learning new tools. A staff accountant has to decide which skills will still matter three years from now. That is a lot to process….

Matt Rampe: Make Strategy Stick | Gear Up For Growth

Five steps turn vision into execution.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

On the latest episode of “Gear Up for Growth,” host Jean Caragher interviews Matt Rampe, partner at Rosenberg Associates and author of the forthcoming book, “CPA Firm Strategic Planning: Your Roadmap for Long-Term Success,” about how accounting firms can move beyond ad-hoc retreats to a disciplined, accountable planning process that sticks.

Rampe, who advises firms on strategy, succession, partner development, and profitability, said the book grew out of years of facilitation and coaching with firms of all sizes. “The book was in my brain for a long time before it got put on paper,” he says. “When I started writing, it actually came pretty quickly—but I learned there’s a lot more to making a book than a Word document.”

More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth

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Rampe argues that the profession has reached a disruption point, citing converging pressures including private equity, technology, staffing shortages, succession for retiring Baby Boomers, and a shift toward advisory services. “What worked for us 10 years ago isn’t going to work for us 10 years in the future,” he says. “The old model, where a few partners disappear into a room and come out with a plan, doesn’t work in this age. We need to be nimble.”

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Tyler Anderson: Audit Transformation Is a Mindset, Not a Destination | The Disruptors

“Audit” and “transformation” shouldn’t contradict each other.

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The Disruptors
With Liz Farr
For CPA Trendlines

The words “audit” and “transformation” don’t often appear together. Some might say they contradict each other. But for Tyler Anderson, Director of A&A Innovation at Accountability Plus, audit transformation is something that has been needed for many years.

MORE Tyler Anderson on Re-Inventing Accounting

MORE DISRUPTORS Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors | Poe: What P.E. Really Wants from Firms | The Disruptors  | Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the FirmRampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time |

MORE CPA Trendlines Streaming Network

Anderson, along with his colleagues Corey Schmidt and Alan Anderson from Accountability Plus, served as subject matter experts for the 2025 Audit Benchmark Survey conducted by CPA.com, which sought to understand the current state of audit transformation. The CPA.com team included Emily Remington (Director of Audit Product Management), Amy Bridges (Senior Manager of Practice Development), and survey methodologist Katherine Blackburn. The resulting report, The Audit Transformation Report, was released at Digital CPA in December 2025. Liz Farr, host of The Disruptors, served as the report writer. 

Audit transformation is often misunderstood as a destination or a future state reserved for large firms with deep pockets and advanced technology. But according to Anderson, transformation is far more practical and accessible. “I see it as the process, not really like it’s an end state or anything, but it’s really the evolution of audit,” he explains.    READ MORE →

Private Equity’s Accounting Playbook Is Shifting from Dealmaking to Operating Systems

Prove It: PE-Backed Firms Must Now Deliver on Their Big Strategies

CPA Trendlines CPA-PE Deal Tracker™ — May 2026

Target Platform/Buyer Sponsor Funding Strategy
Jackson Thornton Ascend Alpine Investors PE-backed Wealth management, Gulf Coast expansion
Jefferson Wells U.S. Sikich Bain Capital involvement Institutionally backed Consulting and staffing capabilities
Copeland Buhl Frazier & Deeter General Atlantic PE-backed First Midwest footprint
Price Kong Aprio Charlesbank PE-backed Arizona and cannabis specialization
SWKJD Citrin Cooperman Blackstone PE-backed South Florida expansion
Gorfine Schiller & Gardyn Sorren DFW Capital PE-backed Mid-Atlantic expansion
Gordon Advisors Cohen & Co. Lovell Minnick PE-backed Michigan expansion
ArightCo Abbott Stringham & Lynch Conventional M&A CAS and fractional CFO scaling
ASO Advisors Windsor Path Family-office backed Private capital Platform’s second deal
GBC Advisory Springline Advisory Trinity Hunt Partners PE-backed Oklahoma expansion
MCA Connect Grant Thornton Advisors New Mountain Capital PE-backed AI and digital transformation
Burke & Associates Platform Accounting Group / Shoreline Cynosure Group Private capital Massachusetts expansion
Of the month’s notable deals, 10 are funded by outside capital, led by Grant Thornton’s deal for a tech consultancy and Sikich’s for a staffing service.
Half “decidedly opposed” and the other half in favor, in talks or done. (CPA Trendlines Research)

By CPA Trendlines

Marking a new phase in the private equity takeover of the CPA business, the next test for accounting platforms will be proving that serial acquisitions can be converted into integrated firms, not just larger collections of offices, partners and legacy systems.

MORE CPA-PE DEAL TRACKER™: How Big Buyouts Are Turning the Profession into a Platform |  PE Wars: The CPA Platform Economy Is Concentrating Fast | Alan Whitman: Why the Next Big CPA Firms Won’t Look Like CPA Firms The PE Takeover: Audit Problem? What Audit Problem? | 1,000 Deals Show Where PE Money in Accounting Really Goes. | The 7.6x Machine: How Grassroots Firms Are Taking Private Equity for a Ride | Deal Tracker(™): PE Platforms Accelerate the Grab for CPA Firms | With Apax Sale, CohnReznick Starts Building a National Platform | PE Deal Tracker™ for Feb. 2026: 57 deals in 60 days | PE Deal Tracker™ Update: Alan Whitman Plants a Flag in the Private Equity Landscape | Alan Whitman: Breaking the Mold with PE Backing
MORE Private Equity

Call it: The Implementation Imperative. It’s the place where grand schemes on paper meet the concrete realities of running a business. The first phase was acquisition. The second was consolidation. The next is all about making it work.

The May 2026 edition of the CPA Trendlines CPA-PE Deal Tracker™ illustrates the change. And a CPA Trendlines survey in April shows 44% of accountants are eager, open or already closed on a deal.

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