Seven Benefits of Trade Show Marketing

woman holding tablet and smiling, talking to man at trade show

Plus eight tips.

By August J. Aquila
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Trade shows have once again become popular since the end of the COVID-19 pandemic. They are great marketing opportunities, but you need to know how to work them.

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I recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. What a waste of time and money for their companies!