What Mickey Mouse can teach accountants about accounting.
by Marc Rosenberg, CPA
Author of The Rosenberg MAP Survey
It has been said that organizations should never have profitability as a goal. Why? Because profitability should be the result of an organization’s efforts, not its goal. Profitability is a measure of success in accomplishing core business goals. The Disney Corporation probably says it best in their mission statement, which is short and sweet, but very powerful: “Our mission is to make millions happy.”
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Disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination.