Seven Ways to Wow Your Prospect

And stand apart from the competition.

By Sandi Smith, CPA
Accountant’s Accelerator

As the competition for clients heats up, it’s time to pull out all the stops and make your prospect feel like you’ve rolled out the red carpet.

More for soloists and small firms: • Rev Up Your Revenue with These Two Daily Rituals • 10 Tips for Creating More Energy this Tax Season • Take a Cue from Venture Capitalists: Your Firm Needs a Brain Trust Trinity • Accountants, Do You Know Your Opportunity Number? • Five Ideas to Overcome Client Price-Sensitivity • 5 Mistakes to Avoid When Seeking New Clients • 3 Steps to Start Running on Millionaire Time • The Missing Ingredient in Your Marketing That Will Make All the Difference • On the Road to a Stress-Free Life: Identify Your Character Strengths •

How can you do that? Here are seven ways to wow your prospect and help them decide you’re the perfect vendor for them.

Posted on February 9, 2013

Rick Telberg

About the Author

Rick Telberg is a veteran analyst, advisor, commentator, editor, and publisher. He brings a unique background and perspective to research and advisory services for the professional services community.

Mr. Telberg may well be the accounting profession's most widely-known commentator through his long associations with the American Institute of Certified Public Accountants, Accounting Today magazine, and today, CPA Trendlines.

As an expert in management, marketing, media, and e-commerce, Mr. Telberg has served as Senior Editorial Director of Pro2Net Corp., now www.smartpros.com, and as Director of Online Content at CPA2Biz, www.cpa.com.

Previously, Mr. Telberg served as the early Editor-in-Chief of Accounting Today, and as Vice President/Group Publisher at Thomson Financial (now SourceMedia), overseeing Practical Accountant, Accounting Technology, and what is now AccountingToday.com.

Mr. Telberg was presented with a special citation by the National Society of Accountants for service to the profession and has served on a variety of boards and steering committees, including BKR International and the IBM Small Business Advisory Council. He is a graduate of New York University.

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