How to give your firm the three distinct personality traits that spell outrageous success.
By Sandi Smith, CPA
I was reading Chip Conley’s book, The Rebel Rules: Daring to be Yourself in Business. Despite its title, the book doles out fairly standard business advice, except for a handful of tiny tidbits of sheer brilliance. One is the list of items that investors are looking for when considering providing startup money to new businesses.
More for soloists and small firms: Accountants, Do You Know Your Opportunity Number? • Five Ideas to Reduce Client Price-Sensitivity • Rise to the Top with a Fresh Elevator Speech • Four Ways to Practice Entrepreneurial Perseverance • 5 Mistakes to Avoid When Seeking New Clients • The Top 12 Business Card Blunders Accountants Make • Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients •
Even if you’re never going to seek venture capital money to help to fund your practice, Chip’s advice makes a great question to consider for your firm, especially if yours is a small or sole-owned firm.