How many of these common errors or omissions can you find on your business card?
By Sandi Smith, CPA
The lowly business card: we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does.
Many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes I list below. Experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. We may take it for granted, but I feel that your business card is one of your most important pieces of marketing collateral, and the most under-utilized.
More from Sandi Smith at CPA Trendlines: Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients • Five Things Accountants Take for Granted That Costs Them Revenue• What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors
Here are my suggestions for how to get your business card working as hard as you do. If you want to play along, pull out your business card, and see if your card is guilty of any of these first four no-no’s.