Three simple questions to test your revenue forecast.
By Sandi Smith, CPA
You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices.
The funnel can be pictured like a big “V.” At the top, wide-open part, there are a lot of prospects interested in your services and products. At the bottom, narrow part, there are a few select customers who buy the most from you.
See more from Sandi Smith at CPA Trendlines (log in now or upgrade to PRO membership here):
What’s In Your Welcome Kit for New Prospects?
Five Fun and Easy Ways to Wow Your Clients
Six Ways to Give Yourself a Raise
Strategies to Stop Losing Business to Competitors
Five Tips to Manage Your ‘Overwhelm’ Level
Easy Ideas for a Quick Business Boost
Four New Mega-Trend Marketing Strategies
How to Stop Leaving Money on the Table
Near the top, you will have all of your lowest-cost offerings, perhaps those under $100. In the middle, your medium-priced products and services will be positioned, and at the narrow, bottom, you will have your most expensive offerings.