Three simple questions to test your revenue forecast.
By Sandi Smith, CPA
Accountant’s Accelerator
You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices.
The funnel can be pictured like a big “V.” At the top, wide-open part, there are a lot of prospects interested in your services and products. At the bottom, narrow part, there are a few select customers who buy the most from you.
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Near the top, you will have all of your lowest-cost offerings, perhaps those under $100. In the middle, your medium-priced products and services will be positioned, and at the narrow, bottom, you will have your most expensive offerings.
The funnel is a fairly simple concept; however, we can glean quite a bit if we ask ourselves these questions:
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