3 Search Results for sandi smith

Five Business Development Mistakes to Avoid

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Businessman working on laptop with wall of symbols scribbled behind him

Don’t have a skill? Hire someone who does.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

If you’re a sole practitioner or small-firm operator, you’re probably very good at what you do – or you wouldn’t be in business today. But when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part.

MORE: Twelve Ways Your Business Card Can Hurt You | How to Use ChatGPT to Create Images | How to Leverage ChatGPT During This Crazy Tax Season | Got FOMO When It Comes to AI and ChatGPT? You Should: Here’s What You’re Missing | Create a Bad Website in Ten Easy Steps | Eight Steps to Getting Started with AI: A Guide for Tax Professionals | How to Weather Any Economic Storm | Leverage Your Strengths to Beat Stress
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As a matter of fact, some of us are resisting – kicking and screaming – marketing ourselves. So no wonder, for some of us, business is slow or not growing at the rate we’d like.
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Do You Want More Publicity? Or BETTER Publicity?

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letter blocks with middle section rotating to change word from "quantity" to "quality"

Determine the reason you want it in the first place.

By Bruce Marcus
Professional Services Marketing 3.0

EDITOR’S NOTE: CPA Trendlines was privileged to have a long relationship with Bruce W. Marcus, who was ahead of his time in his thinking and practice in marketing for accounting. We are publishing some of the late expert’s evergreen work, which retains wisdom for the present.

In the early days of publicity, when it was low-down press agentry and not high-blown public relations, the idea was to get your client’s name in the paper. Often. In any context. Just spell it right.

MORE: How to Write Media Releases That Capture an Editor’s Attention | Nine Ways to Choose Your PR Person | When There’s a Leak in Your Firm | Eighteen Things Advertising Can Do for Your Firm | How and Why Client Service Teams Work | Manage Knowledge as a Marketing Tool | Secret Marketing Formula: Get One Client at a Time | Marketing a Fixed Position in a Moving World | How to Build a Marketing Culture
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

In the early days of marketing professional services, it became clear that merely to get your firm’s name in the paper, in any context, didn’t help much. Ego, maybe, but nothing more. A new approach to publicity had to be developed.
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