The Missing Ingredient in Your Marketing That Will Make All the Difference

Even after years of training, learning and succeeding, it doesn’t come easy.

By Sandi Smith, CPA
Accountant’s Accelerator

In school, during both my undergraduate courses and my MBA classes, I took Marketing 101, or something close to that. I learned the four P’s: product, price, place, and promotion. I aced the class.

Sandi Smith

More for soloists and small firms from Sandi Smith at CPA Trendlines:  3 Steps to Start Running on Millionaire Time •  5 Mistakes to Avoid When Seeking New Clients  The Top 12 Business Card Blunders Accountants Make   Seven Tips to Keep the Clients You Have How to Attract Clients Like a Magnet Eleven Easy Ways to Deliver More Value to Clients • Five Things Accountants Take for Granted That Costs Them Revenue• What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors

When I started my first business at age 13, I ran an ad and was able to get clients. It was no big deal. When I wanted to earn some part-time money during college doing bookkeeping (before I passed my CPA exam), I answered an ad and found clients. It was no big deal. When I started a part-time photography studio in the 1980s, I sent out press releases and direct mail and got clients. It was no big deal. I was doing all of this on the side while I had full time jobs paying the rent and everything else.