Even after years of training, learning and succeeding, it doesn’t come easy.
By Sandi Smith, CPA
In school, during both my undergraduate courses and my MBA classes, I took Marketing 101, or something close to that. I learned the four P’s: product, price, place, and promotion. I aced the class.
More for soloists and small firms from Sandi Smith at CPA Trendlines: 3 Steps to Start Running on Millionaire Time • 5 Mistakes to Avoid When Seeking New Clients • The Top 12 Business Card Blunders Accountants Make • Seven Tips to Keep the Clients You Have • How to Attract Clients Like a Magnet • Eleven Easy Ways to Deliver More Value to Clients • Five Things Accountants Take for Granted That Costs Them Revenue• What’s in Your New Client Funnel? • What’s In Your Welcome Kit for New Prospects? • Five Fun and Easy Ways to Wow Your Clients • Six Ways to Give Yourself a Raise • Strategies to Stop Losing Business to Competitors
When I started my first business at age 13, I ran an ad and was able to get clients. It was no big deal. When I wanted to earn some part-time money during college doing bookkeeping (before I passed my CPA exam), I answered an ad and found clients. It was no big deal. When I started a part-time photography studio in the 1980s, I sent out press releases and direct mail and got clients. It was no big deal. I was doing all of this on the side while I had full time jobs paying the rent and everything else.