The 19-Point Marketing Director Job Description

The post of marketing director is fast evolving in the accounting business. It is becoming more essential and more professionalized. But few firms have experience in marketing and so find it challenging to determine exactly what they need and want – and what to expect. Here Marc Rosenberg, CPA, author of “CPA Firm Management and Governance,”  provides a checklist of the duties that the best firms in the business routinely consider.