Rethink how you communicate.
By Jody Padar
The Radical CPA
Social should be in your DNA. Identify the communication gatekeepers in your firm.
Do you want everybody in your firm tweeting? It’s a good idea — just like you have all your firm members representing your firm wherever they are.
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A lot of firm owners are hesitant to let younger members tweet because they are concerned about content. My response is if you can’t trust your younger members to tweet or put responsible things on Facebook, then what are they saying about you when they’re not online? That’s a hiring issue, not a social media issue.