How Social Media Transforms Firms to their Core

What’s all this tweeting and liking about?

By Jody Padar
The Radical CPA

Now it’s time to understand the social media business approach, how Twitter, Facebook and LinkedIn can help your business.

First of all, stop calling it social media! Using “social” to gen­erate new customers is a new way of doing business in today’s digital world. Most firm owners don’t understand that when you combine social media with cloud, the effects become multiplied. We’re talking Internet 3.0. Are you ready to get there?

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You don’t do social media — you become a social business. Being social is going to impact your firm at its core. Once you get started and it becomes part of your DNA, it’ll be less about strategy and more about culture.