15 Ways to Attract Merger Partners

Overhead view of two businessmen meeting in lobbyBonus checklist: 17 minuses. Turn-ons and turn-offs.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide 

What make a firm most attractive to a merger partner?

MORE ON MERGERS: 13 Reasons Accounting Firms Merge | Mergers 101: When Negotiations Aren’t Really Negotiations | 5 Steps to Take Before Merging

These apply to all types of mergers.