MARKETING & SALES

Why Create a Marketing Plan?

Yellow arrow painted on a roadBONUS CHECKLIST: 16 ways to mine your existing clients.

By Marc Rosenberg

Marketing and growth are fruitful topics for retreats. To warm up, it is helpful to examine why your firm needs a marketing plan:

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  • It drives business to the firm.
  • It creates direction and vision for the firm. The plan makes the firm proactive instead of reactive.