By Marc Rosenberg
These questions can be explored via interviews or group sessions. But they are all great questions that will give insight into each firm’s culture and personality.
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- Why do the firms really want to merge? After the merger, will the firms have the commitment and wherewithal to realize their expectations? Acid test: If some of the main reasons for doing the merger are clearly not realized 12 months later, which issues and failures would make you the most upset and frustrated?
- How would the new firm be better than the sum of the two individual firms?
- Do both firms share a similar vision for what the firm should look like in five years? Growth, services offered, specialties desired, industries served, number of offices, etc.?
- Do you share similar values? Values include things like how billable a partner should be, how important it is for a partner to follow the rules, the importance of being a business-getter, how staff are treated, work ethic, etc.
- Each firm should tell the other the following: