Why Outsourcing Beats Unicorn Hunting

2016-ROUNDTABLE-OUTLOOK-FOR-ROSENBERG-MAP-COMMENTARY-VF-240x219On the horizon: more SaaS and Friday closings.

They say “past results are no indication of future performance.” Maybe. Maybe not. But if anyone should know, it’s our panel of experts, their comments drawn from the new edition of The Rosenberg MAP Survey. These are their bullet points and comments, verbatim, looking back at the last 12 months and looking ahead to 2016. – Rick Telberg, CEO

By Chris Frederiksen
2020 Group

Lessons from 2015:

The last 12 months have been good for accountants. The economy is expanding and the demand for service is increasing. Most firms report little trouble in getting new clients, particularly those firms with a robust and consistent Internet presence.

MORE FROM THE ROSENBERG MAP SURVEY: 2016 Battleground: Aging Leaders vs. Emerging Leaders | Private Clouds on the Rise | Firms Growing, Still Face Talent Challenges | Outlook 2016: Another Economic Storm Coming? | How Succession Issues Are Driving Desperation Mergers | Outlook 2016: Change Catches Up with Auditors | Strategic Plans Undermined by Out-of-Control Partners | Growth, Succession Plans Critical for Firms | Talent Wars Go from White Gloves to Boxing Gloves | Trend Outlook 2016: Change Agents Needed

Progressive firms have invested in better websites and are focusing on what makes them different. As Dan Hood noted recently in Accounting Today magazine, every firm promotes