By Angie Grissom
The Rosenberg MAP Survey
The need for firms to offer more advisory services is growing, and clients are expecting more support from their accountants.
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Many firms are increasing the amount of consulting offerings and billings. A number of firms, however, are continuing to struggle with how to play more of an advisory role with clients, which requires a paradigm shift in many ways. This is necessary because firms are struggling with how to differentiate themselves from their competitors with respect to traditional services, and are competing on price.