By Marc Rosenberg
We used to think the primary driver of staff productivity and retention was job satisfaction. But more important is employee engagement where staff think: “I get to go to work today,” instead of, “I have to go to work today.”
MORE ON STAFFING: How to Create a Talent Management Strategy | What Happened to the Relevancy of the CPA Profession? | Staffing: What CPA Firms Are Learning the Hard Way
Exclusively for PRO Members. Log in here or upgrade to PRO today.
While satisfaction is important, an engaged employee is more productive, produces higher-quality work and is less likely to leave your firm. Equally important, engaged staff create engaged clients. These clients spend more money with you by purchasing more services your firm has to offer.