By Domenick J. Esposito
8 Steps to Great
To me, all of the planning to become a mid-market sustainable brand becomes a reality through persistent and consistent leadership. In the end this, arguably, is the hardest part of the equation, as mistakes are very costly.
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A leader in a CPA firm, be it the CEO, managing partner or a senior partner, is the quarterback. He or she is the one who has to set the tone at the top and has a very big impact on the firm’s culture, behavior and compensation of the other partners in the firm.