4 rules for selecting your target.
By Rob Nixon
Someone once said, “If you are everything to everyone then you are nothing to nobody.’”
MORE ON STRATEGY: Marketing Objectives Determine Marketing Amount | Marketing Must Be About Sales | Turn Your Knowledge Into Products | Why Clients Really Stay | Communicate Until It Hurts | Why a Virtual Team Makes Sense | 14 Ways to Leverage Client Data for New Billings | What It Means to Be a Real-Time Accountant | 12 Predictions on the Future of Accounting | Will the Internet Replace CPAs?
Exclusively for PRO Members. Log in here or upgrade to PRO today.
I don’t know who said but it sums up my thoughts on who you should target as clients. I am a big fan of having clients in niche markets. I am a big fan of knowing who your “best buyer” is, what they look like and where they hang out.