3 Steps to Using Social Media to Increase Your Search Rankings

Portrait of senior businessman in office using tabletPlus sample posts.

By Sandi Leyva

There are two main reasons to be active in social media.

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One is to build your reputation as a professional so that your business is visible to prospects who need your services. The other main reason, which is often overlooked, is to increase your website’s search rankings. Let’s explore this second reason.