By Rob Nixon
The old (traditional) growth model is all internally focused. Nowhere in it is the client mentioned.
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The new growth equation is all about the clients. It’s about marketing to get additional clients from firms that are not giving legendary service (like hopefully you do). It’s about serving them well to keep them delighted, loyal and referring more. It’s about offering all services to them and it’s about you receiving fair compensation for the value that you create for the client.