Define Client Wants Vs. Needs

Woman and man shaking hands across a deskBuild looking for opportunity into every job.

By Rob Nixon

Why do clients come to you from another firm? Okay, I know you are good and the best accountant around but really – why?

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Do you ask every client why they left the other firm and chose you? Probably not. When it all boils down, clients leave one firm for another for just two reasons: