Preparing to Change Pricing Philosophy

Businesspeople chatting around a water cooler5 factors to consider.

By August J. Aquila
Price It Right

Once you have decided to adopt an alternative pricing philosophy, what do you do next?

MORE: 11 Alternative Pricing Methods | 12 Pricing Factors Beyond Cost | 13 Questions about Providing Value | How Demand Affects Pricing | How to Shift from Production to Marketing Orientation | How Traditional Fee Methods Hurt Firms
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Changing your firm’s pricing philosophy is really a three-step process. First, you need to consider several factors before suggesting a change. Second, you need to get your partners to agree that it is a good idea, and third, you need to educate your clients so that they accept and understand the new approach.