By Rob Nixon
Accountants can be really good at sales – with “gurulike” status.
MORE ON STRATEGY: The 10 Keys to Selling Accounting Services | 11 Ways to Move to Value Pricing | Get Rid of All Your Rates | You Can’t Lavish Time Unless You Have Time to Lavish | Changing Accountants: 2 True Tales | Your Clients on Your Terms | How Much Should Partners Make?
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