By Rob Nixon
Want more clients? Just doing more meetings is a good start. Once you have people actually meeting prospects and clients, you will go a long way to making sales.
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As you monitor the conversion rate of each person (prospect to sale ratio), the number of meetings it takes to make a sale and the average sale value, then you need to work on improving each area. You are looking for a higher conversion rate and fewer meetings per sale at a higher average transaction value per sale.