By Sandi Leyva
You need materials with the right messaging to fuel your marketing plan. There is a certain core of materials you need across all marketing channels.
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Crafting a really tight message will get your prospects’ attention and more easily convert them into accounting clients. When you have a bad message, you work much harder and have to meet many more prospects to convert into clients. When you have a great message, you work less, convert more and keep your costs down.