2019: Tech Isn’t the Problem. It’s the Solution

Sarah Dobek foresees new leaders, new services, new clients.

By Rick Telberg
The Rosenberg Survey: National Study of CPA Firm Statistics

It may seem too obvious to bother mentioning, but the accounting industry, from audit firms to tax prep to corporate finance, is in the process of transition. But too many managers think that just means technological transition.

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Technology may be behind a lot of the transition, but technology itself is not the transition. It’s the enabler of transition.

Sarah Dobek, president and founder of Inovautus Consulting, has identified numerous interwoven transitions in process, some already peaked and passing, others coming down the pike.

Posted on January 15, 2019

Rick Telberg

About the Author

Rick Telberg is a veteran analyst, advisor, commentator, editor, and publisher. He brings a unique background and perspective to research and advisory services for the professional services community.

Mr. Telberg may well be the accounting profession's most widely-known commentator through his long associations with the American Institute of Certified Public Accountants, Accounting Today magazine, and today, CPA Trendlines.

As an expert in management, marketing, media, and e-commerce, Mr. Telberg has served as Senior Editorial Director of Pro2Net Corp., now www.smartpros.com, and as Director of Online Content at CPA2Biz, www.cpa.com.

Previously, Mr. Telberg served as the early Editor-in-Chief of Accounting Today, and as Vice President/Group Publisher at Thomson Financial (now SourceMedia), overseeing Practical Accountant, Accounting Technology, and what is now AccountingToday.com.

Mr. Telberg was presented with a special citation by the National Society of Accountants for service to the profession and has served on a variety of boards and steering committees, including BKR International and the IBM Small Business Advisory Council. He is a graduate of New York University.

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