Why you must kill the old paradigms.
By Marc Rosenberg
The Rosenberg Practice Management Library
“As long as the roots are not severed, all is well. And all will be well in the garden.”
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That great line is from the 1979 movie “Being There,” starring Peter Sellers as the simple-minded Chance the gardener, whose unpretentious dialog is misinterpreted by titans of government and industry as being extraordinarily prescient.
But this line is a perfect way to begin talking about CPA firm marketing and growth. The “roots” of revenue growth are these:
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