By Jody Grunden
Building the Virtual CFO Firm in the Cloud
Thought leadership is where you are really going to reap success. You want to be that person who everybody will come to.
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I just got off a call with a prospective client who had never met me or even seen me speak, but discovered us through a web search and saw that we are thought leaders in the industry. That discovery brought her directly to us, and it was important to her that the CFO she hires fully understands her industry.